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To find work that truly matters can change your life. My work is a calling and I take a multi-prong approach to my client's needs. With a 360-degree perspective to aging, I combine aging services, compassion, and technology. Contact me for creative solutions for innovation in aging programs and services.

Why Every Entrepreneur Needs to Know the Starfish Story

Starfish Story

Starfish Saves Entrepreneur

Starfish and entrepreneurs have more in common than people think. While they might appear singular and self-motivated they both benefit from help. Last week, this entrepreneur faced a setback. A potential two-year pause in bringing travel training for seniors in San Diego. My goal remains the same make it easier for 40,000 seniors to give up their car keys by 2020. I will have to find another way to make this happen. The past two days two women reached out to help me make this happen. I needed help and a stranger came to my rescue. Please comment and share your startup starfish story.

The Starfish Story  by Loren Eiseley

“Once upon a time, there was a wise man who used to go to the ocean to do his writing. He had a habit of walking on the beach before he began his work.

One day, as he was walking along the shore, he looked down the beach and saw a human figure moving like a dancer. He smiled to himself at the thought of someone who would dance to the day, and so, he walked faster to catch up.

As he got closer, he noticed that the figure was that of a young man and that what he was doing was not dancing at all. The young man was reaching down to the shore, picking up small objects, and throwing them into the ocean.

He came closer still and called out “Good morning! May I ask what it is that you are doing?”

The young man paused, looked up, and replied “Throwing starfish into the ocean.”

“I must ask, then, why are you throwing starfish into the ocean?” asked the somewhat startled wise man.

To this, the young man replied, “The sun is up and the tide is going out. If I don’t throw them in, they’ll die.”

Upon hearing this, the wise man commented, “But, young man, do you not realize that there are miles and miles of beach and there are starfish all along every mile? You can’t possibly make a difference!”

At this, the young man bent down, picked up yet another starfish, and threw it into the ocean. As it met the water, he said, 
“It made a difference for that one.” 

About the Author

Currently, Judi Bonilla is the Director of Program Innovation at Advocates For Aging. She is the first gerontologist to speak at South by Southwest. Judi has also spoken at the American Society on Aging and Certified Senior Advisors conferences. She also served as a fellow for Hispanics in Philanthropy and Senior Service America. Judi is the author of Freewheeling After Sixty a book for older drivers. In addition, you can find her at theaginexpert.com