How Snapchat Can End Ageism and Negative Stereotypes
Is Snapchat for Older Adults?
In a word yes, Snapchat is for older adults! While having lunch with colleagues, I mentioned using Facebook to reach my audience. After all when you are passionate about a topic and want to share a message where do you go? In 2017 you turn to social media. If you are like many people your friends are a mix of family and colleagues past and present. More importantly your friends like you, “get” you, and ultimately want the best for you. By posting on social media you can give referrals, advice, and help. Sometimes you can even make a difference in the lives of a stranger. Now getting back to the story this individual emphatically replied I never post anything on Facebook about work. My people are all on LinkedIn.
Connecting to Your Community
While many of us work with a defined population, few of us work in isolation. In fact, many of us seek collaboration to share our message. When you work with older adults the goal is often to engage those who are their influencers. Those are the individuals who provide information and resources. In addition, many of us are passionate about changing the stereotypes of aging. By using social media we can tell the story about aging, dreams, passions, and desire. As storytellers, we can claim the narrative and portray aging as part of living. More importantly, aging can mean what it means to live your dreams.
National Senior Games
With this in mind, today while scrolling through my Snapchat stories I came across Senior Superstars. To clarify someone was posting snaps of athletes age 50 and over. This is the 30th anniversary of the National Senior Games. From the first woman to run in the Boston Marathon to almost 20 sporting events, the games have it all. Specifically, this story features older adults living their passion for the game. Coupled with the fact it was featured with a high school graduation story, carpool rage, and the McGregor vs. Mayweather fight. The power of inclusion! In closing open your mind to the power social media has in changing the narrative about aging and older adults. How else can we prepare the next generation for #futureme and #futureus
National Senior Games http://nsga.com/
Currently, I am the Director of Program Innovation at Advocates For Aging. My claim to fame? First gerontologist to speak at South by Southwest. Another accomplishment? Freewheeling After Sixty the first book to make it easier for older adults to give up driving. Lastly, this summer I’ll be speaking at the National Association of Area Agencies on Aging on Let’s Talk Sexy: It’s Part of Aging.