Television and the Passage of Time If you watch commercials as an aging expert you see the world differently. When I saw the advertisement for vaccinations to prevent the human papillomavirus (HPV) it caught my attention. In the 30 second TV spot, a young man or woman reverse aging. Do you remember Benjamin Button? The […]
Us and Them and Talking About Caregivers While most people ignore commercials I am an avid watcher. By watching and listening to commercials I look at how we cast aging. Recently, I caught a different caregiving story told by Gillette. Often commercials depict a midlife daughter caring for her mother by a home healthcare agency. […]
Meet Alesia Clark – Social Media Boot Camp Attendee When is the right time for an Aging Life Care Expert to use social media? If you ask me the moment they begin their work with older adults. Yesterday, I had the opportunity to work with Alesia Clark of Engage Life Care in Carlsbad, California. While […]
Margaritaville Part of A Growing Trend With a tagline Escape to island-inspired living as you grow older, but not up, Jimmy Buffet is reinventing senior housing. While affinity communities have long existed long existed there are few in senior housing. In fact, I look back to the artist colonies and the Rainbows Santa Fe for […]
Is Snapchat for Older Adults? In a word yes, Snapchat is for older adults! While having lunch with colleagues, I mentioned using Facebook to reach my audience. After all when you are passionate about a topic and want to share a message where do you go? In 2017 you turn to social media. If you are like […]
No Training For Seniors? With a flourish of his pen, President Trump signed an executive order to expand apprenticeships. However, in March his 2018 budget will cut the Department of Labor (DOL) funding by $2.5 billion. By a decrease of 21 percent, a program retraining seniors will be cut. The Senior Community Senior Employment Program (SCSEP), […]
ASA Members It’s Your Time If you are a member of the American Society on Aging (ASA) it’s time to submit your proposal. Next year our annual conference is in San Francisco on March 26-29, 2018. With this in mind now is the time to write your submission and highlight your work. Again our conference […]