AMC “Take 5” Connects Viewers To Newsmakers
Today on Morning Joe I caught a brief segment on the future of op-ed pieces in the age of social media and another link in changing how we see aging. AMC Networks CEO Josh Sapan joined the conversation to announce the launch of Doc Club available on Sundance Now. The brief, five minute documentaries appeal to the changing demographics of news consumption and the emerging power of Gen X and Millennials.
Within thirty seconds this gerontologist had three storyboards in mine to show aging for what it is. A segment in your life experience and one to be celebrated. What if a five minute documentary explored changes in your fifties, another that showed rediscovery in your seventies, and a third in your nineties on what legacy might look like? For many individuals aging is an abstract concept something that happens to someone else.
Doc Club is available now and offers stories on the working poor, gentrification, prison and bail reform, voting rights, race, and gun violence. For gerontologists and those in the #DisruptAging space this is a powerful innovative model to follow. During the segment with Sapan show co host Joe Scarborough made the remark saying all the op-ed pieces appearing in newspapers about Donald Trump, should have been in appearing in this short form doc style. For thought leaders in the aging space, this is exactly how you reach influencers and collaborative partners.
AMC For Inspiration
Currently the club is offering a one week free trial for you to peruse it’s documentary library. A subscription based service is $4.99 a month for an annual membership and $6.99 for a monthly payment. Subscribers can pay via credit or PayPal. A unique choice and another indicator on who this service is targeting.
If you think you’re not ready for prime time or no budget. Consider no cost storytelling options including: Meerkat, Periscope, and SnapChat. Then share using your social media outlets and those of your staffers and community partners. We #DisruptAging when we change the conversation about aging.
Judi Bonilla is the Director of Program Innovation at Advocates For Aging. Previously she was a fellow for Hispanic In Philanthropy and Senior Service America, Inc. Bonilla has spoken at South by Southwest (SXSW) the American Society on Aging, and Certified Senior Advisors conferences. She has received a Special Commendation from the City of San Diego for the inaugural Older Driver Awareness Week in San Diego, the Association of Travel Instruction Jack Gorelick Achievement Award for her passionate commitment and perseverance to the growth of the profession of travel instruction and the Women In Transportation Innovative Transportation Solutions Award.