What Media Specialists Must Know #CANmedia17

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Media Specialists

Media Must Know? What must a Media Specialist know? To begin with, media is complex. When a target audience connects to a campaign it does so at a human level. To get there the specialist must know a well thought out strategy is necessary. Strategic Planning In the first place, the message must be clear and in […]

San Diego Seniors Lose Services in June

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Solutions For non profits serving seniors

Seniors Lose When Nonprofits Close In San Diego we all lose when a nonprofit organization serving seniors closes. For those in the field of aging we know when a nonprofit closes it means a lack of funding. It never means services are no longer needed. This week the National Institute on Retirement Security reported  “Women more likely […]