How Can Aging Life Care Experts Use Social Media?

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Meet Alesia Clark – Social Media Boot Camp Attendee When is the right time for an Aging Life Care Expert to use social media? If you ask me the moment they begin their work with older adults. Yesterday, I had the opportunity to work with Alesia Clark of Engage Life Care in Carlsbad, California. While […]

Why Your #AiA17 Conference Hashtag Matters

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Conference Hashtag Matters

Conference The Ultimate Live Event Today, many of my colleagues in the field of aging are at the American Society on Aging Conference. With over 2,500 attendees and over multiple workshops each day, it’s the place to be. Unfortunately, this year I am not with my peers in Chicago.  Though I’m in San Diego I […]

Are You Presenting at #AiA17? Learn How to Promote Your Session

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#AiA ASA LinkedIn Presenter Session Tutorial 2

LinkedIn Webinar Tutorial for Presenters In this video, I show how to promote your session at the American Society on Aging Conference. It takes a few minutes of preparation. Remember you want to create awareness about your session. About the Author Currently, Judi Bonilla is the Director of Program Innovation at Advocates For Aging. She is the […]

#AiA17 Presenters Learn How to Promote Your Session

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#AiA17 Presenters

#AiA17 Presenters If you are one of the presenting at ASA I know you have been working hard. When you speak at a national conference it’s after years of hard work. First, it was planning your program or services. Then it was developing the project or program. Next, it was the implementation. Finally, the analysis […]

Make the Most of #AiA17 Conference in Chicago

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ASA Conference

Get the Most From your Conference Experience Before you head out to #AiA17 attend this week’s member web seminar. By attending Thursday’s seminar you can launch with LinkedIn tips. More importantly, you can bring a strategy for your professional develop experience. LinkedIn Tips for ASA Members: Tips For Connecting at Live Events and Beyond When […]

What Media Specialists Must Know #CANmedia17

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Media Specialists

Media Must Know? What must a Media Specialist know? To begin with, media is complex. When a target audience connects to a campaign it does so at a human level. To get there the specialist must know a well thought out strategy is necessary. Strategic Planning In the first place, the message must be clear and in […]

Professionals In Aging It’s Time to Join Tweeter in Chief

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Tweeter in chief

Hail to the Tweeter in Chief Whether you call him Tweeter-in-Chief or President-Elect, Donald Trump’s tweets matter. In the run-up to inauguration day, he has mapped out his first 100 days. As well as his pick for the Department of Health and Human Services. Now in January the administration is set for take-off. With that in […]

115th Congress Your #1 Reason to Join Twitter

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115th Congress

Congress in Session The 115th Congress begins tomorrow and if you’re similar to me you are watchful. In the first place, the Affordable Care Act (ACA) and the Medicare are on the table. If you are launching a startup now is the time to begin listening on Twitter. Will the ACA will be there for you. […]

Aging Experts: Your Client Avatar Worksheet

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Avatar Worksheet for Aging Experts

Identifying Your Client Avatar What is an avatar? In particular it is the ideal person you want to reach. In particular, the individual who can most benefit from your program or service.  Reap The Benefits of Micro Targeting  If you are working with older adults you know the diversity within the population. You also understand the complexity […]