How to Change Ageism in America? Change Culture First.

Change aging? Change culture first.

Change aging? Change culture first.

Culture Change First

If you’re similar to me you look outside yourself for inspiration. For this reason, I attended Politicon. The conference describes itself as the unconventional political convention. While some see aging as a personal experience, I know it has political consequences. Ultimately it will have a cultural and social impact too. Indeed I was rewarded. The panelist Julissa Arce offers this advice culture needs to change before politics. As an illustration, she cited the LGBT movement and the recently proposed ban on transgender folk in the military. Now in 2017, there are voices on all sides of the political spectrum against the ban. Aarce offered the influence of film and TV to change Americans’ acceptance of gays and lesbians.

Culture Finally A Way to Change Ageism

In view of this those in the field of aging must raise their voices. As a matter of fact, we need to raise our profiles in the media. Likewise, we need those with the cultural clout to flex their muscles with film and tv. Now when you think of aging in pop culture some refer to Grace and Frankie offered by Netflix. Or the HBO documentary If You’re Not in the Obit, Eat Breakfast. Lastly, This Is Us offered by NBC spanning decades of a family’s life.

Sunday Target Time

Most Sundays you will find me at Target. Perhaps a quick look through at Bullseye’s Playground or a twirl through the health and beauty aisle. Sometimes I look and sometimes I buy. However, this Sunday I photographed. The cover image is from the Handmade Card line from Target. For one dollar this negative age stereotype busting greeting card can be yours. Instead of a birthday card bemoaning getting older this card celebrates Older + Wiser. For me, a single card is another step in a culture change to end ageism in America.

Important Links


Julissa Arce

Grace and Frankie

If You’re Not in the Obit

This Is Us

About Me

At the present time, I am the Director of Program Innovation at Advocates For Aging. When you think of older adults do you see America’s largest resource? I do.  With this in mind, I combined my background in business with a desire to influence aging in America. For this reason, I was the first Gerontologist to speak at South by Southwest. Additionally, it’s why I wrote Freewheeling After Sixty. It’s the first book to empower older adults about their transportation choices.

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