What is the Generation to Generation campaign?
How did this idea come about?
In many ways, Gen2Gen is a return to Encore.org’s roots. Back in 1995 Marc Freedman, Encore.org’s founder, and CEO, worked with others to launch what is now AARP Experience Corps — a program designed to engage people over 50 as tutors and mentors in some of the nation’s poorest neighborhoods and lowest-performing elementary schools. Freedman still often refers to Encore.org as a mentoring organization in the guise of an aging organization!
Over the past two decades, we’ve launched several other innovative programs, such as Encore Fellowships and The Purpose Prize, engaged in a lot of storytelling and research, and hosted several convenings to bring “encore career” enthusiasts together. Gen2Gen is an attempt to channel this community of wise adults to one specific social issue — vulnerable children and youth — and, in the process, demonstrate the unique power this (growing) segment of the population holds to solve other significant social problems.
What are the main goals that you hope to accomplish with this campaign?
There are so many people in mid-life and beyond who are already doing the work we’re advocating, whether it be helping to raise their grandkids, nieces or nephews, volunteering at their local community center or church, or raising their hand to get involved at a youth-serving nonprofit whose mission speaks to them. We want to connect with these individuals and let them know they’re part of something big, powerful, and important. We want to reach a huge number of new people, inspire them to connect with kids (age 0-24) who need support and have them identify with the Gen2Gen campaign. We want every youth-serving organization in cities across the country to actively seek out older workers and volunteers, and to stand with us as we create a new societal norm for intergenerational collaboration. While the media continues to focus on how divided our country is, we want Gen2Gen to be a bridge that connects people across age, race, background and social class for the benefit of all.
What excites you the most about the Gen2Gen campaign?
I was originally drawn to Encore.org because I related to the idea of making a career change and using your collective experience for good. After spending over a decade in market research, I went back to graduate school and received my MBA from a program called Presidio Graduate School — which is about how business can become a force for good. I was exposed to the movement of young people seeking purpose-driven careers and simultaneously became aware of Encore.org and the “encore career” movement. Finding ways to connect these generations is what my initial role at Encore.org was focused on. Outside of work, the social issue I’m most passionate about is addiction and recovery. So personal transformation — and helping people reach their potential — is the common current running through my life and the thing that motivates me to do what I do.
The opportunity to work on the Gen2Gen team came about right as I discovered I was pregnant with my first child. It’s incredible how becoming a parent shifts your perspective! I feel very personally invested in creating a better future for future generations, and doing what I can to give every child the chance to thrive. I’ve also been on both the giving and receiving end of mentorship, which is a big part of the Gen2Gen campaign, and have always loved spending time with people who are much younger and older than me. So working on this campaign and helping it reach more people is a “fit” on many levels.
Are there any unique challenges to making this happen?
This is a big goal! We know many people are feeling particularly inspired to take action right now. Our partner VolunteerMatch recently reported record-breaking traffic, with over 500k people seeking volunteer opportunities within a single week! But making clear the urgency of intergenerational work when there are so many other social issues that feel urgent right now — that can be a challenge. It’s not a particularly unique challenge, however, as every organization is competing for people’s attention. And whenever we do describe what we’re up to with Gen2Gen we don’t experience resistance — people are genuinely excited about this idea, of matching this growing population of older adults to children and youth who need extra support and see it as a no-brainer.
Do you have an interesting Gen2Gen success story?
What are some small action steps each person, such as myself, can take to contribute to this movement?
First off, you can make sure you’ve joined the campaign! Just visit our homepage and enter your email into the pop-up box. If you don’t see that, click the “Count me in” button for it to appear. Next up, join us on social media. We recently created a Gen2Gen Facebook group where we want to cultivate a strong sense of community — request to join and once you’re approved, introduce yourself to the group, explaining what interests you about bringing generations together! Encore.org has an active Facebook page and Twitter handle where we’re often posting about the campaign. Or if you’re more of a LinkedIn person, Encore.org has a LinkedIn group where you can post and read stories of interest. Last but not least, explore volunteer and DIY ideas!
Is there anything else you would like to add?
We’re currently in the process of developing a strategy to engage “champions” — those who want to recruit others to join the campaign and spread the message within their communities. If you’re reading this and that’s of interest to you, we’d love to hear from you. Please email email@example.com and use the subject line “Koko’s Blog” so we know what the message is in reference to. Thank you!
About the Author
Formerly a graphic designer and family caregiver, Koko Kawasaki obtained an MA Gerontology Program at San Francisco State University in May 2014. During her studies and after graduation, she worked in both for-profit and non-profit organizations where I supported individuals and groups of older adults in social and therapeutic settings. Currently, she is seeking social media coordinating and writing positions in aging-related organizations that seek to add social media and blog content presence to promote their goals in order to reach broader audiences. Read more at her blog GeroInspired.