AgingEntrepreneurshipOpinion

What’s Next for This Gerontologist?

A gerontologist pivots

A gerontologist pivots

A Gerontologist Pivots

On Monday this gerontologist began to pivot. The startup I run will not receive grant funds. My hands shook as I reread the email. A five-year mission to bring travel training to San Diego failed once again. Yes, this entrepreneur owns the word failure. This is what it looks like when you don’t get the trophy.

Taking Action After the Pivot

After reading the email, my next step was to begin cost and resource cutting. I sent emails notifying organizations of stepping down from boards and committees. Next, I began canceling memberships and services. You see like most entrepreneurs I have been bootstrapping my business. On Monday, that came to a screeching halt.  After the cancellations, I began short term job search. First stop temporary staffing agencies and contracts. My goal stop my cash hemorrhage and increase my cash flow.

Finding Inspiration

By Wednesday morning I began reviewing my LinkedIn profile. Making phone calls, setting up appointments, and then it happened. President Barack Obama spoke to me. “The only thing that is the end of the world is the end of the world.” Well, the world didn’t end. We Get Around is on pause not over. I will find another way. There are 10,000 Americans turning age 65 every day. The age 85+ segment is the fastest growing. Lastly, the foundation for senior transportation laid by 74.9 Boomers will be inherited by their 75.4 Millennial grandchildren. Yes, I still have a mission to make it easier to give up the keys for 40,000 aging drivers by 2020. Yes, hope and resilience a powerful combination.

 

About the Author

Currently, Judi Bonilla is the Director of Program Innovation at Advocates For Aging. She is the first gerontologist to speak at South by Southwest. Judi has also spoken at the American Society on Aging and Certified Senior Advisors conferences. She also served as a fellow for Hispanics in Philanthropy and Senior Service America. Judi is the author of Freewheeling After Sixty a book for older drivers. In addition, you can find her at theaginexpert.com

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