Live Stream Video And Aging
This week I swapped my gerontology hat for my social media marketing hat when I attended Social Media Marketing World (#SMMW16). Over three days one thing became clear it’s time for aging experts, Aging Life Care Professionals, geriatricians, gerontologists to embrace live streaming. If a picture tells a 1,000 words? The University of Waikato says a video is a worth a million.
If you’re in the field of aging you know there is a demographic shift both in the U.S. and around the world. We are getting older and living longer than previous generations. Unfortunately, the diverse reality of aging is often not reflected in pop culture and we are left with stereotypes.
Millennials Show Us What ‘Old’ Looks Like
As a social media manager and gerontologist it is a constant challenge to tell our story, connect with followers, and provide programs. I also know unless we are willing to jump on board with live streaming the movement of changing aging will never leave the station. This week Michael Stelzner of Social Media Examiner shared his research on the television reality show “The Amazing Race.” The show which launched in 2001 had peaked in 2012 with 10.68 million viewers. In last years season that figure had dropped to 7.49 million. The solution? Season 28 features 11 teams featuring Instagram, YouTube, and Vine personalities with a combined fan base of 33,000,000 followers.
The message? 33,000,000 individuals connected and became followers of these pop culture personalities through video. Aging professionals join me on live stream platforms! It’s time to start the revolution and begin sharing the realities of aging on Blab, Instagram, Facebook Live, Vine, and YouTube.
Judi Bonilla is the director of program innovation and an aging expert at Advocates For Aging. Her programs have been featured in the New York Times, Next Avenue, and San Diego Union Tribune. She has been a speaker at South by Southwest (SXSW), the American Society on Aging, and Certified Senior Advisors Conferences.