.@Pirelli Calendar Captures Midlife Beauty

Beauty at Midlife

Midlife The Age of Beauty

Aging, midlife these are topics of my daily conversations. Yesterday, I met with one of the American Society on Aging committees. As we talked about an upcoming conference the conversation turned to media. Movies, books, and TV. Who is willing to write a review about aging in popular culture?

Aging and American Society

Here is what I know.

1) Not everyone who wants to gets to experience older age.

2) Many who reach older age are unprepared.

I describe this as the great American disconnect. On one hand, many individuals want to live forever. However, very few want to age. Yes, it doesn’t have to make sense.Then again perhaps it’s because there are no cultural reference points. It’s as if aging happens all at one time. In truth, we age from the moment we are born. 

The Pirelli Calendar Steps InBeauty at Midlife

After the meeting, I went to my Twitter feed. In viewing my feed I found an article by Sophie Hirsch. The 2017 Pirelli calendar features actresses in #NoMakeup glory. Images of Julieanne Moore, Uma Thurman, and Nicolle Kidman caught my eye. What did I see? This gerontologist saw women at midlife! With this in mind, I believe Pirelli has captured  iconic midlife beauty. Then with my curiosity aroused I checked the 2016 Pirelli Calendar. Again, models in midlife. With that, this gerontologist now believes there are cultural reference points hiding in plain site.


About the Author

Currently, Judi Bonilla is the Director of Program Innovation at Advocates For Aging. She is the first gerontologist to speak at South by Southwest. Judi has also spoken at the American Society on Aging and Certified Senior Advisors conferences. She also served as a fellow for Hispanics in Philanthropy and Senior Service America. Judi is the author of Freewheeling After Sixty a book for older drivers. In addition, the City of San Diego honored her for launching Older Driver Safety Awareness Week.

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