Being the Best Bridesmaid changed Amy Schmittauer Life
When Amy Schmittauer became a replacement bridesmaid she wanted to make a lasting impression on her close friend. In her video she connected the wedding guests to the life and love of the couple on an emotional level that brought tears and laugher. That one video changed Amy’s life and her mission.Today, I sat in on Savvy Sexy Social YouTube channel.
Reasons to Use Video to Build Your Brand
59% of senior exec would rather watch video than read text.
YouTube has increased 40% year over year since march 2014.
80 percent of internet traffic will be video in 2019
Be Your Brand
Every video is an invitation that shares your value who you are, what you stand for. What do people say about your brand.
Follow Your formula
Your first video always sucks (when you’re getting on camera).Remember your avatar as you record. Speak to your ideal person, the goal is to have your viewer say, “I feel like you were talking to me.” Change the viewer’s perspective – less talking head. End with your call to action. All within 3 – 5 minutes! Remember to scale up, not scale back. Be reliable. Video in the afternoon noon- 5PM is the best time and 4PM is a sweet spot.
Create Your Collaborate
- Work together
- In person
- Takeover or a clip request
- Repurpose content/quotes
Amy says video is the way to share your message, “Go all in on what you do best!” The metrics? “Comments.”
Check out Amy’s vlog: http://savvysexysocial.com/bettervloggingguide
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