AgingNonprofitsSocial Media

What Media Specialists Must Know #CANmedia17

Media Specialists

Media Specialists

Media Must Know?

What must a Media Specialist know? To begin with, media is complex. When a target audience connects to a campaign it does so at a human level. To get there the specialist must know a well thought out strategy is necessary.

Strategic Planning

In the first place, the message must be clear and in support of the mission. This first step is crucial for non-profits with limited budgets and a  big vision. The next step is to identify the target audience. From this point, a specialist can often identify strategic partners to amplify the message. By working collaboratively, organizations can propel a message further than by their solitary efforts. In addition, it builds connections with other non-profits working to reach the same market.

Pick the Right Media

Equally important is choosing the right social media platform. By knowing your audience you determine the best channel for engagement. This summer CivicScience reported, on the usage of platforms by Millennials and GenZ. The results, both are drawn to visual channels. In closing, every specialist must begin with a strategy. 

Mid-City CAN

Important Links

CivicScience: CivicScience Report

About the Author

Currently, Judi Bonilla is the Director of Program Innovation at Advocates For Aging. She is the first gerontologist to speak at South by Southwest. Judi has also spoken at the American Society on Aging and Certified Senior Advisors conferences. She also served as a fellow for Hispanics in Philanthropy and Senior Service America. Judi is the author of Freewheeling After Sixty a book for older drivers. In addition, you can find her at theaginexpert.com

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